The 20
| # | Idea | Type | Horizon |
|---|---|---|---|
| 1 | AI study companion grounded in one faculty's real course material, faculty by faculty | Learning AI | Now |
| 2 | Citable program-outcome pages (graduate registration rates, career destinations) AI can quote | AEO content | Now |
| 3 | Faculty-expert entity pages with credentials and publications for E-E-A-T authority | Entity / E-E-A-T | Now |
| 4 | Wikidata entities for each campus (Vienna, Berlin, Milan) so engines disambiguate them | Entity | Near |
| 5 | FAQ and direct-answer content per program AI engines lift verbatim for citation | AEO content | Now |
| 6 | Multilingual program pages, German and English first, then Italian for Milan | Multilingual SEO | Near |
| 7 | Psychotherapy-science explainer library, the content moat no platform vendor can match | Content moat | Now |
| 8 | Alumni and career-outcome data turned into structured, AI-readable proof points | AEO content | Near |
| 9 | Course schema markup so each module is machine-readable to search and AI engines | Schema | Now |
| 10 | Student-support chatbot for timetables, deadlines, and admin, easing faculty load | Chatbot | Near |
| 11 | Research-to-explainer pipeline turning faculty papers into plain-language public content | Content moat | Mid |
| 12 | Comparison content, program versus program, to capture decision-stage prospects | AEO content | Near |
| 13 | AEO for the "psychotherapy degree Vienna" query cluster across DE and EN | AEO content | Now |
| 14 | Podcast and short-form series per faculty, built from existing lecture material | Content | Mid |
| 15 | AI flashcard and quiz generation from course content, inside the study companion | Learning AI | Now |
| 16 | Admissions-funnel chatbot that qualifies and routes enquiries by program and language | Chatbot | Near |
| 17 | Cross-campus internal linking so Vienna, Berlin, and Milan reinforce one authority graph | Technical SEO | Near |
| 18 | Reviews and reputation entity work so AI engines surface a consistent, trusted picture | Entity / E-E-A-T | Mid |
| 19 | CE-credit content for practising psychotherapists and psychologists, a recurring audience | Content | Mid |
| 20 | Group-reusable content and schema templates so each future acquisition starts ahead | Group asset | Mid |
By horizon
The highest-velocity plays: things SFU already has the raw material for and where speed to evidence wins.
- #1 AI study companion on one Psychotherapy module
- #2 Citable program-outcome pages
- #3 Faculty-expert entity pages
- #5 FAQ and direct-answer content per program
- #7 Psychotherapy-science explainer library
- #9 Course schema markup across the pilot faculty
- #13 AEO for the psychotherapy-degree query cluster
- #15 AI flashcard and quiz generation inside the companion
Extending the base, building the authority graph, activating the second faculty.
- #4 Wikidata entities for each campus
- #6 Multilingual program pages, German and English first
- #8 Alumni and career-outcome data as structured proof points
- #10 Student-support chatbot for timetables and admin
- #12 Comparison content for decision-stage prospects
- #16 Admissions-funnel chatbot by program and language
- #17 Cross-campus internal linking
Compounding plays that take longer to seed but build the moat no incumbent can replicate.
- #11 Research-to-explainer pipeline from faculty papers
- #14 Podcast and short-form series from lecture material
- #18 Reviews and reputation entity work
- #19 CE-credit content for practising psychotherapists
- #20 Group-reusable companion and content templates
The highest-leverage five
Top 5 to start
1. AI study companion on one Psychotherapy module (#1). The speed-to-evidence wedge. A working result on real SFU content beats any incumbent on calendar.
2. AEO for the psychotherapy-degree query cluster (#13). SFU has the authority; it just is not being cited yet. Fast, visible AI-ranking wins.
3. Faculty-expert entity pages (#3). Health and law content is exactly where engines weight E-E-A-T hardest. SFU's faculty is the asset.
4. Course schema across all four faculties (#9). Low effort, compounding return; makes every later content play machine-readable.
5. Group-reusable templates (#20). Build once for SFU, reuse on the next institution Skilled Education acquires.